Fleur De Mur | "Neither Am I"

This week we are crushing on Melbourne newcomer Fleur De Mur! She is an unapologetic soulful, nu-disco inspired alt-pop artist we need right now and her latest single Neither Am I is our latest obsession we just can't stop streaming.

Whilst there’s a gamut of influences ranging from pop, soul, RnB and nu-disco throughout Fleur’s funk-fuelled electronic fiber, it is the unrelenting catchiness of cleverly written hooks and a true powerhouse vocal that sets Fleur’s sonic landscape apart. 

Speaking on the track, Fleur De Mur said, “Neither Am I was born from an existential crisis I experienced where I questioned every detail of my perceived reality. I looked at someone I loved and was overcome with this deep sense of ‘oh you’re not really here. And if you’re not here then neither am I. And if I’m not here then none of this is real.’ I wanted to encapsulate this earth shattering, monumentally overwhelming sensation.”

She continues, “Neither Am I is an ode to that eerie feeling of looking at yourself in the mirror and wondering who the consciousness is watching the reflection. And whilst questioning life’s meaning feels like a deeply personal lonesome experience, it’s part of being human so this song yearns to share in that affinity.”

It is 2022 that Fleur has steadied sights on with the upcoming release of the ‘Metamor-for-this’ EP in June and accompanying National Australian tour. An artist in every sense of the word, Fleur creates new worlds on stage and in her song’s accompanying short films, weaving an intoxicating and mesmerizing visual language throughout her multifaceted releases to compliment the sonic. 

Speaking on the music video, Fleur says “Songs are opportunities for storytelling, and whilst the sonic language is always the driver, for me I also ‘see’ the song - so there’s almost as much importance placed on the visual component of my music’s capacity for storytelling. Inspired by Wes Anderson’s symmetry and pastel hues, I wanted to create a hyperreal world where time stood still, that left you disoriented and questioning what is real and what is imagined. Have you ever felt like you’re watching your own life? This clip encapsulates that unsettling feeling by challenging the notion of who the viewer actually is.”

Fleur continues “My director and creative partner Jackson Gallagher and I stumbled upon a rundown retro roadside motel in regional Victoria who’s real-life inhabitants inspired the slew of colourful characters that drive the music video. We cast mostly locals to play the cameos - even getting a horse on board the team! The vignettes of me inhabiting each character’s clothes/environment poses the question - am I everyone or am I nobody? Warping reality and bending”.

The single Neither Am I is pure heaven and the accompanying visuals are stunning, we can’t wait to see what Fleur does next!