AURORA | “Giving In To The Love”

This week have been blessed by AURORA’s fresh new pop anthem “Give In To The Love”, a new soundscape for AURORA to experiment with, featuring her signature airy yet soaring vocals and dark pop inspired beats, this release is something new we haven’t heard from her before yet holds tones of nostalgia that make it impossible to not dance to as it builds up to an inspirational upbeat chorus with soaring vocals.  

"I was thinking about Prometheus, and how he stole the fire to sculpt us - the humans.” Said AURORA on creating “Giving in to the Love”,  “And how the human’s current obsession with beauty makes us forget and devalue the fire that rests within us. Our inner self, and the most important part." 

The Norwegian songstress is truly showcasing her remarkable versatility as an artist with this fresh pop anthem, an incredible follow up to her recent hit single “Cure For Me” and another taste of what’s to come with her fourth album release “The Gods We Can Touch” announced today via Glassnote Records.

The perfect extension of her 2019 record “A Different Kind Of Human (Step II)”, “The Gods We Can Touch” elevates AURORA’s music to new heights. “The Gods We Can Touch” is an elegant and celestial but provocative album about shame, desire and morality, all seen through the narrative prism of Greek mythology. In each of the album’s fifteen songs we meet a different god. On “Exist For Love”, it’s Aphrodite, on “Cure For Me” it’s Panacea, on “Heathens” it’s Persephone and more to be released. 

Speaking on the inspiration for her upcoming album, AURORA notes "The Greeks had gods and goddesses for everything, For anxiety, for wine, for sex, one that was neither man nor woman… Long ago when this concept of gods and goddesses started they were more human, more relatable, and almost touchable. Most importantly, they had flaws."

And it’s through those flaws — or perceived flaws — in even gods and goddesses that Aurora has been able to explore the redundant concept of shame. 

“In short, this album is a celebration of all the things we should never be ashamed of,” she adds. “A celebration of being human, and what makes us human.” Somewhere in the middle of it all we find are core values like instinct, empathy and a sense of adventure and exploration. We also find acceptance. Acceptance, in AURORA’s words, “of what makes us different."

We couldn’t be more excited to hear what's next!